Wednesday, April 29, 2015

Sounding Off in the SF Chronicle

This past week I was asked to answer the question, "How can you determine fact from fiction in online Realtor reviews?" for the San Francisco Chronicle. While they've yet to update the Sound Off section in the sfgate.com, the text below is what I submitted as my answer. Due to space restrictions I had to leave out a couple additional points, so you'll have to ask me what they are if you are curious.

When reviewing Realtor profiles & reviews online you should look deeper than the information being presented to the way it's being presented. As this SFGate blog post from April 20th discusses, buzz words can make a difference in home sales prices; likewise buzz words can make a difference in the impression you have when reading about an agent. What do those commonly found descriptors like “premiere” and “top producer” actually mean?

Most agents, especially those who have been in the industry for many years, will represent themselves accurately and will have a good sampling of reviews from which a discerning reader can pull valuable information. Consistently mentioned personality and professional traits can offer reliable information about an agent. Also look for a consistent voice in an agent’s website or blog; does that voice match what the reviews say? When reading online reviews, remember that if a person has a negative experience they tend to share it, so if an agent has all positive reviews on reputable sites, it's safe to say they're doing a good job for their clients.

Finally, use all the resources at your fingertips. There are many sites you can look to for reviews and sales information; Yelp, Realtor.com, Zillow, Trulia, and LinkedIn all offer platforms for client-written reviews. With over than 15 years in the business, I can say that the cream does rise to the top, and agents who act unprofessionally or unethically don’t stick around long regardless of what buzz words they use.

Tuesday, April 28, 2015

How Much Did That House Sell For? (April 21-27 edition)

The market continues its upward climb. All red text represents homes that sold more than $100,000 over their asking prices. If you're curious about what this all means for your particular situation, contact me and I'll help it all make sense to you.



Top 10 Projects with the Best Return on Investment


Tuesday, April 21, 2015

How Much Did That House Sell For?

Contact me to better understand what this information means for your selling and buying pricing strategy.



Monday, April 20, 2015

Flowers by Myrna in Montclair has long been my favorite flower shop. #flowers #nofilter #oakland #montclair


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Sweetening the Deal without Raising the Price


Most people think that the person who offers the most amount of money will get the house. While price is certainly high on the list of what makes a good offer, there are many other components that make an offer stand out. 

Consider an offer that was heads and shoulders above all others in price, however the buyer has a long financing contingency -- in fact, they haven't even been pre-approved for a loan. This means that they can't guarantee that they can actually pay the price they're offering. Now how strong is that sky high price? What good is a big number if the sale doesn't close?

As a seller, you want to be sure you're accepting an offer that will close. Yes, get the best price possible, but listen to your Realtor when they tell you why one offer may be more likely to close than another.

Generally speaking, the fewer contingencies in an offer, the better -- there will be less ways the deal can fall apart if there are less contingencies. That being said, as a buyer you do want to make sure you're protected. How do you protect yourself and still write a strong offer?

First, you need to understand what contingencies are, what they do for you as a buyer, and what you risk by not having them. Read this post to get the basics, then come back and finish up here.

Alright, now that you have an understanding of the big three contingencies in any offer and when you can omit them, let's delve a little deeper into the inspection contingency. This one is generally pretty important, and one that sellers would love to not have to worry about. After all, this one creates room for negotiation in the event of learning new information about the condition of the property. Still, it is your right as a buyer to investigate the property to your satisfaction. If you know there are going to be 10, 20, or even 30 offers, going in with an inspection contingency could easily kill your shot in such a highly competitive situation. If the sellers allow, you may want to consider a pre-inspection.

A pre-inspection is when you have the property inspected before writing an offer so you know what you're getting and can then write an offer based on the real information from your inspection report. The risk of this is spending money on an inspection (typically in the $600-700 range, give or take, based on the size of the property) and not getting the house. However, it's advisable if you want to submit an offer as "clean" (contingency free) as possible.

If you are in a position where you cannot make a non-contingent offer, there is one more way to demonstrate to the seller that you are serious and not looking for a way out. Remember that bit about liquidated damages in that other post you just read? Well, if you offer more than 3% of the purchase price as your deposit and you opt to not sign the liquidate damages section of the purchase contract you are telling the seller that if you back out for a non contractual reason (and damage the seller in the process), the seller can keep more than the 3% limit set in that clause in the contract.

Outside of contingencies, or lack thereof, you can strengthen an offer based on the seller's needs. This is another good reason to work with a Realtor -- we talk to each other and know the questions to ask to get the information that can help strengthen your offer. Say the sellers are buying another house and they're eager to get the proceeds from this sale to fund the downpayment on what they're buying. That tells us that they'd probably appreciate a quick close. Escrows tend to last 21-30 days, the bulk of which is spent getting the loan finalized. However, if you can close in 14 days (I've even closed escrows in 7 days!), you can bump your offer higher in the ranking. 

Let's add to this scenario and say that while the sellers need to close quickly, their new house won't be ready for them to live in for another couple of weeks. This gives you as a potential buyer the opportunity to sweeten your offer with a free rent back. Because you closed escrow in 14 days, you will begin paying the mortgage on your new house at that time, so you will be looking at paying for two weeks without taking possession, however that two weeks of free living for the sellers could provide them with the breathing room they need to transition to their new home when it's ready for them. 

There are many considerations when reviewing multiple offers, or when constructing an offer. I've given you a bunch of things to think about, but these aren't all my secrets. If you want to learn more tips and tricks, contact me and I'd be happy to sit down with you to review your situation and develop a winning strategy to reach your goals.

Monday, April 13, 2015

Contingencies & Liquidated Damages


A contingency is something that protects a buyer (or seller) from having to proceed with a transaction beyond their capabilities. There are many forms of contingencies, but for now we'll start with the three most common, which are found in an offer a buyer makes to a seller of real property.

The San Francisco Bay Area is a highly competitive market where multiple offers are the norm. To give you a better shot at getting your offer accepted you want as few contingencies as possible so the seller sees your offer as close to a "done deal" as possible. Read on to learn when you can waive which contingencies, and when you need their protection.

Financing Contingency 
This contingency, which defaults in the purchase contract to 21 days, protects a buyer in the event that they cannot secure financing to purchase the property. 
When is it appropriate? When the buyer has not been pre-approved.
When can it be waived? 1) When the buyer has been fully pre-approved (not just prequalified!) by a reputable lender. This means the buyer has submitted all the necessary documentation to the lender and the lender has verified the buyer's downpayment funds, and analyzed the buyer's portfolio, and assured the buyer that a loan can be secured, 2) If the offer is all cash, 3) When the buyer is comfortable with, and willing to accept the associated risk.
What happens if you don't have this contingency & can't get financing? 1) You find another way to fund the purchase, or 2) You back out of the contract and lose your deposit.
What happens if you do have this contingency & can't get financing? You are able to cancel the contract and walk away, taking your deposit with you.

Appraisal Contingency
This contingency, which defaults in the purchase contract to 17 days, protects the buyer in the event that the appraisal comes in for less than the agreed upon purchase price.
When is it appropriate? 1) When the purchase price exceeds comparable sales in the area and isn't supported by the current market. 2) When the buyer's downpayment is less than 20%, 3) When the buyer doesn't have the funds to make up the difference in value out of their own pocket.
When can it be waived? 1) When multiple recent comparable sales clearly support the purchase price, 2) When the buyer has enough additional funds to pay the difference in value, should the property appraise for less than the purchase price, 3) When the buyer is comfortable with, and willing to accept the associated risks.
What happens if you don't have this contingency & the property appraises for less than the purchase price? 1) You must come up with additional money to make up the difference between the appraisal amount and purchase price, or 2) You back out of the contract and lose your deposit.
What happens if you do have this contingency & the property appraises for less than the purchase price? 1) You are able to cancel the contract and do not lose your deposit, or 2) You can try to renegotiate the purchase price with the sellers to the appraised value and proceed with your purchase.

Inspections & Investigation Contingency
This contingency, which defaults in the purchase contract to 17 days, allows the buyer a period of time to investigate the property to their satisfaction. This is the time period a buyer would have any and all inspections performed, bids/estimates provided, and gain as much knowledge about the property as they want/need to feel comfortable with the property's condition.
When is it appropriate? Whenever the buyer would like to have more information on the condition of the property than was provided by the seller. 
When can it be waived? 1) When the seller has provided recent inspection reports performed by qualified professionals, demonstrating the property is in a condition acceptable to the buyer, 2) When the buyer willing to accept any unknown conditions of the property, 3) When the buyer is comfortable with, and willing to accept the associated risks.
What happens if you don't have this contingency and you later discover defects to the property? You deal with the defects out of your pocket (there are caveats regarding defects which were known to the seller and not disclosed, but that's an other post entirely).
What happens if you do have this contingency and you discover defects to the property during your contingency period? You can negotiate with the seller for a credit, or a reduction in the purchase price for property defects (but you cannot renegotiate for "upgrades"), if the seller is unwilling to negotiate to a number that is agreeable to you, you can decide if you're willing to accept the property in its known condition ("as-is"), or you can cancel the contract and walk away with your deposit.

Liquidated Damages
There is a section of the purchase contract which both the buyer & seller initial to agree to specifically regarding liquidated damages. This paragraph states that if the buyer backs out of the contract for any non-contractual reason, the seller has the right to keep the buyer's deposit, up to 3% of the purchase price, as liquidated damages. It's important to note that this is actually a protection to the buyer, as this paragraph limits the amount the seller can claim in damages to 3% of the purchase price. This is not meant to be a punitive action toward a buyer; sellers must prove that they were damaged by the buyers backing out of a contract. This is accomplished through mediation, and subsequently binding arbitration, if necessary.


As I mentioned at the beginning, there are many other ways a buyer (or seller) can build in contingencies specific to their situation. If you have a question about anything in this post, or the best way to protect yourself (and get your offer accepted), post it in the comments, or email me directly.



via Instagram @shannonkellyhomes https://instagram.com/p/1bULONEWyZ/



via Instagram @shannonkellyhomes https://instagram.com/p/1bUDEqkWyL/

Wednesday, April 8, 2015

Unsolicited Praise for a Well Deserving Poet

We've all heard the phrase that real estate is a business about relationships, and it's true. Yes, there are nuts and bolts, negotiations and nitty gritty details which must not be neglected, but no matter the ups and downs of the market or how technology changes, it always comes down to relationships. 

I run my business based primarily on referrals, which means I take the relationships I build seriously. Luckily, I've worked with wonderful people and maintaining relationships with people you like is not only easy, but fun.

The thing about referrals is that we give them all the time -- if we've had a good experience or a bad experience, we tend to share those with our friends and family (or the internet community). This post is my desire to share a treasure I discovered this week. It happens to be born of a past client of mine, who has no idea I'm writing this. I share this to share a good experience with the hope that you will appreciate her words as I do.

This week I sat down and visited with a woman whose home I helped her buy over 12 years ago. Recently, she retired from her job of 22 years and began writing (or, really, continued writing, only now her joy is uninterrupted by a job). She shared her recently published book of beautiful poetry with me and pointed me toward one poem in particular.

This poem, published a little over a year ago in A&U Magazine, has been their most read post of all time. I'll warn you now, it's not an easy read but it is well worth your time (just grab a tissue before you start). She and her partner lost their son to AIDS and this poem beautifully expresses her experience through the tragic loss. 

I read it today and it left me speechless. It is graceful and elegant, and touchingly poignant. I cannot begin to imagine the pain of losing a child, but through Barb's poem, Triptych for Christopher, I felt  at least a portion of her roller coaster.

Barb's first book. Boxing Without Gloves, can be purchased here.


Goodnight / Good morning #oakland



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